See your brand in a different light

See your brand in a different light

Travel is our passion

Shine PR is a leading PR agency based in Southeast Asia, specialising in luxurious and boutique hospitality brands throughout the region. Our media network spans across Asia, Europe, Australia and America. Our team is made up of socially conscious, vibrant and dynamic talent who bring sparkle to every campaign: enriching your products to speak to a worldwide audience. We will make your hotel, villa and overall luxury travel brand shine so bright it will dazzle both media and guests. We are committed to creativity and professionalism, and above all we LOVE travel and hospitality. We devour all that is new, stylish and happening in the travel industry, and believe with this obsession we will provide you with an engaging, clear and memorable PR direction. Having great marketing communications and a defined brand identity is integral to your business. If this makes sense then it looks like we're a match made in heaven.

Public Relations

Public relations

We recognise that every brand is different and requires a distinctive strategy to highlight the very best. With this in mind, we implement an approach where all clients' needs are listened to with precision and understanding. We take on a fresh outlook by actively engaging our clients and cultivating close working relationships to encourage a friendly and responsive connection. We also leverage our connections and friendships with the journalists we work closely with to also offer them interesting angles for their publications.

We offer

  • PR Representation with Global Reach
  • Pre-Opening
  • Grand-Opening
  • Brand Strategy
  • Rebrand Strategy
  • Media Relations
  • Award Applications
  • Press Trips
  • Corporate Social Responsibility Strategy
  • Media Releases
  • Electronic Direct Mail (EDM)
  • Social and Digital Media Management
  • Online Marketing
  • Copywriting
  • Advertising Concepts
  • Digital and Print Marketing Collateral Creation
  • Photo-Shoots and Film Management
  • Website Design and Programming

Social media

Social media has become integral to PR and communications strategy. Credible brands now utilise social media to reach existing customers, gain new ones and build or maintain reputation among consumers. It can be a powerful tool to drive traffic to your website and increase booking conversions for hotels.

Most importantly, social media has changed how we do PR. Many journalists now prefer an interesting tweet over a lengthy press release, as it can pique interest and engage conversations instantaneously.

Social media
Our cients


Our mantra is to provide specialised PR and marketing communications for exceptional brands, so it should be no surprise see a plethora of them here. We represent a broad range of clients, and love to work with like-minded people who aim to make impact with their product. And will stop at nothing to achieve success. Take a look at our happy client list past and present.

Client's logos

What our clients say

Shine PR have done a tremendous job in seeing through to realization the concept and character of our unique property. It is a pleasure to have the Shine ladies represent us as it is unusual to find representation with so much heart and honest enthusiasm to follow the brand so perfectly. As they actively understand and adjust with new trends in PR, we are confident never to be left behind.

Conor O'Leary, General Manager, Keemala

I have worked with Shine PR on numerous projects over the last three years, and their can-do attitude and attention to detail has turned them into one of my favourite PR agencies. Not only is Shine PR familiar with all the latest goings-on from around Asia, but they know how to package that information to the advantage of journalists, and therefore their clients.

Lee Cobaj - Travel Journalist for Conde Nast Traveller, Jetsetter, Telegraph Travel, The Sunday Times UK, National Geographic Traveller

I have worked with Natasha and the team at Shine PR on press trips, tight deadlines and long lead stories and they are professional, hard-working and reliable. Shine PR is the kind of PR agency that journalists dream of: always prepared with images, interview access and an in-depth knowledge of Phuket. Not to mention endlessly patient to my ever-changing deadlines and demands. Shine PR is a go-to firm when I'm on deadline for clients like Travel+Leisure or Elite Traveler.

Ashley Niedringhaus – Travel Writer for Travel + Leisure

I worked together very closely with Shine PR on a complete rebranding and concept design for Samujana including a new website, global marketing strategy and brand positioning plan. Shine PR was also instrumental in introducing Samujana to key media from all over the world and represented Samujana at the inaugural LE Miami tradeshow event in Miami. Founder, Natasha, is an energetic and dynamic PR and marketing guru with an infectious passion for connecting people, ideas, stories and opportunities. I thoroughly enjoyed working with Natasha and hope to do so again in the future.

Kurt Berman - General Manager of Samujana

In working with Shine PR, the company is an expert both in public relations and in Phuket. My collaboration with Shine PR has been smooth in all aspects.

Chidsupang Chaiwiroj, Features Editor – L'Officiel Thailand, Editor-in-Chief – We Smile Magazine (Thai Smile In-flight Magazine)

Over the past two years or so, I have had several dealings with Natasha Eldred and her team at Shine PR – and without exception they were very positive experiences. What impressed me most is perhaps the fact that they went out of their way to have a clear understanding of my publication, its unique content mix and our readership. Each and every story pitch has always been relevant and appropriate, and at the same time offering me a unique angle that proved a perfect fit.

As a result, we have worked together on a number of features and stories over this period, and I could always count on Shine PR for professional, knowledgeable and cordial support, in a consistent manner. Many years of experience and know-how have evidently provided them with the skills set to know exactly how editors like to be handled, treated and supported. Attention to the smallest detail, prompt response time (to enquiries) and follow- through have also contributed to a PR relationship I truly cherish. The fact that they are also fun and pleasant to work with is simply a bonus!

I deal with several PR and Marcom agencies of all sizes in Thailand, Southeast Asia, Asia and globally, and many of them can take a lesson (or two, three) from Shine PR. At the end of the day you are measured by performance and meeting expectations – and in this regard Natasha and her team always excell.

I can highly recommend Shine PR if it is an expert, personalised approach that is required, and my very best wishes accompany them on their journey ahead.

François Oosthuizen, Managing Editor, Prestige (Thailand)

It is a pleasure to work with Shine PR team since our pre-opening stage. We have been impressed with their ongoing PR & Marketing support and their high level of professionalism. Shine PR company is highly recommended!

Samornpun Somnam, Executive Director, Keemala

Shine PR were integral to the positioning of Keemala when I was the general manager. Shine PR took care of all the branding and marketing and pre-opening work. Natasha implemented a brilliant world-wide PR campaign that created a real buzz. With the focus and strategy of Shine PR, Keemala's positioning is very strong. I would love to work with Shine again, they are conscientious, professional and fun.

Dominique Rongé, Area General Manager Centara Hotels & Resorts

Shine PR is very impressive. They always deliver extraordinary work, which is creative and elegant. Cooperation is also their strong point to create smooth teamwork

Tanapong Somnam, Executive Director, Keemala

Our work

See how we make our clients' brands shine. Our customised services and packages are tailored to individual needs.



Inspiring engagement with your brand is key to success. We create a bespoke strategy for you.



From conceptualisation, creative direction and copywriting, we love to produce enticing adverts including photoshoots.



Everyone needs an identity. From market research to creative work, delivering your core message is vital.



Let's make your grand opening the talk of the town. We specialise in resort pre-opening.

Media Trips

Press Trips

Journalists want to experience your product. Let's show them the best of what you offer.


Recent press clippings

Wedding Ideas
Wedding Ideas

Just five minutes inland, you’ll discover world-class resort, Twinpalms: home to 97 luxurious residences, suites and rooms, each with its own private terrace.

Prestige Magazine
Prestige Magazine

A quick flight from Bangkok and comfortable car ride later, I am standing in the expanse of Twinpalms Phuket’s airy lobby.

Harper’s Bazaar Magazine
Harper’s Bazaar Magazine

ต้นปาล์มที่เรียงรายเป็นทิวแถวหลังล็อบบี้ทําาให้เราเผลอนึกไปว่ากําาลัง มาพักผ่อนที่แอลเอ ถ้าไม่หันไปเจอศาลาไทยที่ตั้งอยู่ตรงบริเวณสระว่ายน้ําา เสียก่อน ทวินปาล์มส์ ภูเก็ต (Twinpalms Phuket)

Meet the team

Natasha Eldred
Natasha Eldred
Ashleigh Donald
UK PR consultant
Andrew Jauncey (AJ)
Creative Director
Brent Madison

Follow us

Contact Shine

Whether you're interested in working together or would just like to say hello, please feel free to drop us a line.